Gold Award

Title
Residente

Agency
Hello Monday

Client
Residente

Art Director
Mario Sifuentes
Steffen Christiansen

Development
Torben Dalgaard Jensen
Arne Van Kauter

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Residente
An interactive
exploration of identity

Race, gender and social status are among the many ways we define ourselves, but by focusing on our differences we forget a fundamental truth: deep down, we’re all human. This idea inspired Musician Rene Perez, aka Residente, to take a DNA test and travel the world exploring his roots.

http://sweetjellybeans.com/2017/cca/residente/